BUSINESS CULTURE – SOFT STRENGTH OF BUSINESS

Corporate culture can be seen as the soul of the company. And in the current period of economic integration with the world, building a successful corporate culture is what many Vietnamese businesses aim for.

Over the past 20 years, the corporate culture at SunValue has been formed and developed in parallel with the companys development, not only the communication culture but also the core values ​​and processes. principles, management style, business methods, behavior, conferences, meetings, training courses, training, communication culture... have also created a distinct style at SunValue.

If facilities and equipment are the "body" of the business, then the corporate culture is the "soul" of the business. Corporate culture is an intangible asset of the enterprise, contributing to the great strength of the enterprise.

Factors to build corporate culture at SunValue:

First: Vision

Vision is the first element of the corporate culture at SunValue. SunValue always wants to bring comprehensive quality, improve quality and become the leading valuation unit in Vietnam and reach out to the world.

Second: Value

Values ​​are one of the most important elements of culture. The core of the corporate culture is the value of SunValue. At SunValue, the value factor is like a set of behavioral and thinking-oriented manuals for all employees, including: how to serve customers, treat partners, professional standards, support help each other at work...

Third: Practicality

Of course, the set of values ​​only really works when they are respected in the real life of the business. SunValue leaders always put practical elements into the companys daily operating principles, always encourage innovation and creativity, and promote a stronger corporate culture.

Wednesday: People

No business can build a cohesive culture without companions. SunValue HR not only helps to shape the companys culture but also implements the companys goals, vision and creates core values. Therefore, leaders at SunValue always respect, listen and care about the difficulties of employees, always accompany and support when necessary. Create trust, strengthen employees loyalty to the Company, and vice versa.

Thursday: Technology

SunValue pioneers in applying AI technology in valuation, application and implementation of online sales and business activities, and application of technologies in implementing marketing and market development activities. Building and managing human resources and customer data on technology platforms. Create a modern and effective corporate culture.

Friday: Environment

SunValue believes that: The working environment shapes the culture. Working in a healthy environment, employees minds will be more comfortable, and the mood will be more excited when embarking on work. At the same time, it also creates a good relationship between SunValue leaders and employees and between employees. In such a working environment, individuals not only see their own efforts as necessary, but also realize their role in the overall efforts of the Company.

Prime Minister Pham Minh Chinh has repeatedly emphasized: “A rich and strong Vietnam must have rich and strong businesses. Vietnam also develops sustainably and civilized only when Vietnamese enterprises conduct business in a sustainable and civilized direction. Business culture creates the soft power of the business; at the same time, contributing to building the image and position of the nation and nation in the international arena".

Understanding the importance of corporate culture, so SunValue has been constantly making efforts to build and develop a strong corporate culture, creating soft power for the Company, contributing to promoting cultural values. , promote socio-economic resources.